Benefits for the Automobile Manufacturer


AUTO SHOPPER BEHAVIOR


Collect auto shopper behavior across all websites, OEM and dealership, then monitor, manage, and analyze millions of behavioral events from one enterprise level BI application.

  • Which makes and models are consumers trending toward, by market, brand, and nationwide
  • What are the affinity vehicles for each of your makes and models
  • What keywords deliver engaged and motivated auto buyers
  • How is the market performing, are consumers move in or out
  • Which vehicle segments are being impacted by changing economic conditions
  • How are individual markets, brands, models, segments, regions, performing
  • Which dealerships are engaging consumers at the local level and showing positive performance trends
  • How are current events, promotions, and incentives impacting auto shopper behavior, by make and model, market, segment, and demographic
  • Which social media outlets deliver results, which deliver brand recognition
  • Which websites are your auto buyers visiting most, auto portals, OEM websites, research sites, competitive dealership sites, and more
  • What is the typical shopping path, timeline, and behavioral markers that lead to a purchase, by make, model, market, and more


LEAD PROFILING


  • Archive every lead submitted on the local level and monitor future lead activity
  • What share of leads is your make or model hold by segment, against competitors, and more
  • Append leads with auto shopper behavior for greater visibility of what behavior generates leads
  • What campaign, advertising, promotional, and website traffic generates the highest quality leads
  • Notify dealers which lead submissions are still actively shopping, which have returned to the market
  • Which service customers are currently shopping for a new car, and what cars are they shopping
  • Score 3rd party and all leads for quality and propensity to buy based on the shopper’s online behavior


ADVERTISING AND PROMOTION EFFECTIVENESS with INDUSTRY PERFORMANCE BENCHMARKS


  • Which advertising and promotional events deliver the greatest ROI
  • How do competitive marketing campaigns impact consumer engagement and intensity for your brand
  • Performance impact charts track online shopper activity down to the millisecond demonstrating broadcast advertising impact
  • Advertising effectiveness reports highlight ad content and its effectiveness in delivering motivated buyers
  • Target incentives to the right buyers based upon online shopping behavior
  • Which content, graphics, and design change or motivate auto shopper behavior


WEBSITE ANALYTICS with INDUSTRY PERFORMANCE BENCHMARKS


  • Monitor and measure all website performance metrics across multiple website hosting platforms
  • Benchmark website performance metrics against national, local, regional, brand, and segment performance
  • Create performance alerts triggered by performance benchmarks
  • How are compliancy requirements impacting website performance and auto shopper activity
  • Push performance reports out to the field team and to local dealership
  • Which website providers are delivering the best performance for your local dealerships
  • Define your own metrics, use one common yardstick to measure all websites from one user friendly dashboard
  • What share of online auto shopping are your website assets capturing
  • Source independent, unbiased performance analytics for clear, accurate, and on demand reporting


INVENTORY ANALYSIS


  • How does your local dealership inventory align with current consumer demand
  • How does your auto production align with future sales, by make, model, trim, and more
  • How is local inventory mix tracking to consumer demand
  • How will market days supply (MDS) trend over the next 30 to 60 days
  • Which models will be next month’s top seller
  • Align inventory distribution with local market consumer demand
  • What is the competitive vehicle supply by market, region, and more
  • How is your local dealer inventory priced compared to competitive vehicles in their market
  • What are the pricing trends for by make and model, segment, across the country
  • By VIN which vehicles are gaining traction, which are not